Wednesday April 23, 2014

I am not crazy about Wednesdays, because they are too short to accomplish everything you wanted and there isn’t really that much more free time.  You think that you will, since you should end sports around 3, but then there are games and senior project practices, and you end up finishing everything at the same time as any other day.  It’s sort of weird when you think about it.  In any case, I was able to accomplish a couple of things, despite it being a Wednesday.  I took my water sample and read Managerial Accounting during the school day.  Then later in the evening I worked on the business plan.

Although the Executive Plan is the first part of a business plan, it is usually written last.  It essentially summarizes the entire business plan, so that people can glance through the first few pages.  The next part is the Company Description, which is fairly simple.  SBA.gov says the following:

Company Description

This section of your business plan provides a high-level review of the different elements of your business. This is akin to an extended elevator pitch and can help readers and potential investors quickly understand the goal of your business and its unique proposition.

What to Include

• Describe the nature of your business and list the marketplace needs that you are trying to satisfy.
• Explain how your products and services meet these needs.
• List the specific consumers, organizations or businesses that your company serves or will serve.
• Explain the competitive advantages that you believe will make your business a success such as your location, expert personnel, efficient operations, or ability to bring value to your customers.

This sounds really vague, but since all of the examples of company descriptions that I read were short, sweet, and relatively vague, I figured that must be the style.  The following is my attempt at a company description (This is not the first draft of it, I sent the first draft to my mom to ask her opinion.):

Shell Shucked Oyster Farm is a startup farm that will produce quality Atlantic oysters.  The oysters will be cultured using a floating system; which will ensure that they are cared for regularly and efficiently.  The location of the system will also ensure a fresh briny taste.  Once full grown, they will be sold in the “half-shell market” to distributors and restaurants in regular and petite sizes.

(Shell Shucked Oyster Farm is just a name I came up with.  I figured it needed a name and I like the play on words.)